Step 1. Primary Consultation:
Our first step to guide your campaign in the right direction depends on our understanding of your business and online processes.

• We understand your requirement and the key areas of your business to understand the thrust areas of your website which will help us guide your campaign in the right direction.
  
• Understanding the website structure, navigation and content requirements, if any.
  
• Analyzing the Current status of the website on search engines.

Step 2. Competitive Analysis:
Based on the above information we do a competitive analysis to understand our competitor so that we know:

• What is the competition we are dealing with.
  
• Analyze their current strategies and keywords.

Step 3. Keyword research and target list preparation:
Success of search engine marketing largely depends on selecting the right keywords. With the above harvested information and software tools (which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords, and finalize on them on mutual basis.

Step 4. Website Optimization and Content Editing:
It's time to get down to the nitty-gritty and start utilizing key words within web pages.

• Applying the proposed website structure in terms of links and dynamics for better search engine indexing.
  
• Creating meta tags in tune with the prepared keyword list (Title, keywords, Description), after identifying the pages and their target keywords.
  
• HTML Code optimizing which includes setting up your home page W3C Compliant, and adding headings, image alt tags and hyperlinks.
  
• HTML Code Clean up and optimization.
  
• Editing and copy writing the content to make on page relevancy in terms of targeted theme.

Step 5. Search Engine Submission:
Manual submission of the website to different search engines with a focus on the most popular engines, such as Google, AOL, MSN, AltaVista, All The Web, Yahoo! and DMOZ.org.

We at Future Options also monitor at all time the duration of contract, the optimization of your web site in order to make/suggest changes according to new requirements/regulations which may arise from major search engines. We provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting and analysis.

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